HW Assignment Example | Topics and Well Written Essays - 250 words

HW - Assignment Example Kodak has a legal obligation to sue companies that infringe on its patents. Kodak is among the oldest companies in the market that is slowly dying. Patents give the company to exclusively benefit from its innovations. Kodak sues the companies’ infringing on its patents to be compensated for its products. The company has to sue to deter other companies from infringing on its patents. Kodak has an exclusive right to produce the product for 20 years before other companies can duplicate. The company sues to ensure that it retains this right. Kodak can market its products in the market to gain market dominance before its patents expire. The company should invest in market penetration to ensure that it attains a loyal client base before the 20-year patent period. The company can also diversify it product range to compete with other players in the market. Positioning is key for the company, the management should ensure that the company is well positioned in the