Competition and Markets

United Parcel Service, Inc. is the brand name that this paper seeks to analyze using its monopolistic characteristics and the advertising trends in the company. With its headquarters in Sandy Springs, Georgia, the company is so far the worlds largest package delivery company.United Parcel Service, Inc major competitors in the US securities industry are the United States postal Services and FedEx which are also joined with other(a) international operators among of them being Royal Mail, Japan Post, LDH Express, and FCML Couriers among some(prenominal) other international delivery companies.It is therefore practical to state that United Parcel Service, Inc does not have a go at it a purely monopolistic market although various characteristics in its operations have enabled it to enjoy a larger share of the delivery market. In a single day for instance, it delivers over 15 billion packages to 6. 1 million customers in m ore than 200 countries (Heijdra and Brakman 2004). UPS gained i ts popular brand name originally human body its brown trucks which are responsible for The Big Brown Machine name that is locally used to appoint to it.Advertising especially in firms characterized by monopolistic features aims at benefiting the producer to increase the sales levels (Semenik and OGuinn 2008). On the other hand though, it is palisaded that advertisement serves a role in ensuring that consumers are more enlightened on market supply hence reduce the risks of making uninformed purchase decisions. Some economists though argue against advertisement stating that it leads to misallocation of resources in the economy as consumers are propelled into buying what they had not intended to initially.It is also argued that it promotes unsportsmanlike market dominance as firms aim at enhancing their brand name at the expense of other players in the industry. Basing on the reasoning, put above advertising is the only way for firms in monopolistic market to ensure they maintain t heir edge in the market (Kapferer 2008). References Kapferer, J, 2008, The new strategic brand management, K. P. P. , Washington D. C. Heijdra, B & Brakman, S, 2004, The monopolistic competition revolution in retrospect, C. U. P. , California. Semenik, R & OGuinn, T, 2008, Advertising and Integrated Brand Promotion, Cengage Learning, Boston.