Wednesday, December 25, 2019
Key Pieces of Term Paper Writing Service
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Tuesday, December 17, 2019
Enron scandal Example
Essays on Enron scandal Article 1) What kind of industry was Enron in? Enron was a public corporation in the energy industry. 2) What did Enron do wrong? The Enron scandal involved an accounting fraudulent scheme in which the company was cooking up the books. 3) When did Enron file for bankruptcy? Enron filed for bankruptcy on December 2, 2001 (History). 4) List the names of the Enron employees that went on trial for the accounting fraud: CEO, COO, CFO, and Treasurer. The names of the top four executives of the company are: CEO ââ¬â Kenneth Lay COO ââ¬â Jeffrey Skilling CFO ââ¬â Andy Fastow Treasurer ââ¬â Ben Glisan 5) Who was the Public Accounting firm performing the annual financial statement audit for Enron? The public accounting firm that audited the Enron financial statements was Arthur Anderson. 6) What did the Accounting Firm do wrong? Arthur Anderson colluded with the executive management team of Enron to hide the fact the company was cooking up the accounting books. 7) What other popular accounting scandal was the Accounting Firm involved with? The accounting firm was found guilty of faulty audits of other companies including WorldCom, Sunbeam, and Waste Management. 8) Is the Accounting Firm still in existence? Arthur Anderson is no longer in business. 9) What congressional act was the result of the Enron and WorldCom scandal? In the aftermath of the Enron scandal the Sarbanes-Oxley Act was passed in 2002. 10) What would you do have done differently if you were the Accounting firm? If I was Arthur Anderson I would have revealed to the SEC the wrongdoings of Enron. The Enron debacle was one of the biggest accounting scandals in the 21st century. The bankruptcy the company filed on December 2, 2001 represented the largest bankruptcy in Unites States history. The executive management team of the company cooked up the accounting books of the company in order to receive multi-million dollar bonuses. A year before the company revealed the truth about its true finances the Enron common stocks were valued at over $90 a share. A year later the companyââ¬â¢s common stock became a penny stock. The deception and fraud the company was able to achieve was incredible considering the fact that during the late 1990ââ¬â¢s Enron was named the most innovative company by the Fortune Magazine for five consecutive years. Two of the key accounting practices that the company used to defraud the public was market to market accounting and off balance sheet liabilities. The market to market accounting practice allowed the company to estimate future earnings. The managers and accountants of the company inflated earnings astronomically. In 2000 the company recognized over a billion dollars in earnings when in reality the company did not make any money. The executive management team of the company colluded with its auditors, Arthur Anderson, to hide the true accounting position of the company for years. The revelation of the Enron scandal scared a lot of investors. As a consequence the U.S. Congress passed the Sarbanes-Oxley Act of 2002 in order to raise investor confidence in the financial markets. Thousands of investors lost millions of dollars including the employees of Enron which had a pension plan that was funded solely on the value of Enron stocks. Work Cited Page History.com. 2012. ââ¬Å"Enron files for bankruptcy.â⬠21 February 2012. http://www.history.com/this-day-in-history/enron-files-for-bankruptcy
Monday, December 9, 2019
The Advantages and Disadvantages of Surfing the Internet free essay sample
The media is revolutionary. In less than a century, it conquered our Planet successfully, never reaching a peak, always improving for the better, making the rise of its ââ¬Å"empireâ⬠a scandal. The internet is a medium that has changed our lives ever since it was invented. Just like its predecessors, it wasnââ¬â¢t warmly welcomed by everyone despite its ever-growing base but this little 40-year-old media ââ¬Å"reinventionâ⬠will never stop shocking us so what are really the advantages and disadvantages of surfing the Internet? To browse the internet, all you need is a computer, an affordable machine that is now in almost every single house, and some money to subscribe monthly for the connectionââ¬â¢s service; also affordable. It would be really unfair and simply wrong to describe what the internet offers but the words ââ¬Å"everythingâ⬠and ââ¬Å"anythingâ⬠might be enough as the netââ¬â¢s content is more than diverse so if you need to know anything about something, just ââ¬Å"googleâ⬠it! Google is a verb now; it means ââ¬Å"search it on Googleâ⬠, a domain motor that offers you help when youââ¬â¢re looking for something on the web. We will write a custom essay sample on The Advantages and Disadvantages of Surfing the Internet or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Internet is perfect for research; when a student is asked to prepare an assignment, a project, etc., itââ¬â¢s very helpful but parents need to be aware of that and not everything written on a website can be 100% true. Also, the internet can be fun thanks to websites such as YouTube, Flickr, etc., you can tune in to watch any videos or view any photo! Plus, social media is what made a star out of the net because it helps people connect wherever they are! However, social media like Facebook and Twitter kill the personââ¬â¢s privacy and a lot of people can have access on what they are doing but then again, wasnââ¬â¢t it their decision in the first place, to get on Facebook or start Twitter-ing? Therefore, parents need to limit their childrenââ¬â¢s surfing time and censure some rated R websites because Internet can become an addiction and offer inappropriate stuff. Already 40 but still a teenager, the internet, rebellious, shocking, not so typical and ever-changing, offers you everything you need even if inappropriate at times so itââ¬â¢s your choice to have access to it or not.
Sunday, December 1, 2019
what i think about psychology Essays - Freudian Psychology
Psychology is one of my favorite courses that I am taking this semester. Before taking this course, I thought it was a course designed to teach people how to deal with patients with mental health issues. Needless to say I now know better. Chapter one was the most significant to me because it shed a whole new light into what I thought was Human Growth and Development. After each class, I see the reality of what I have just learned in class. Most of the chapters we studied were very interesting to me. Each of these chapters carried strange and different information that stimulated my thoughts about the future, past, and even what is taking place in my life right at the time I was learning. It was a reflection of all the biological, physical, cognitive, socio-cultural processes that have taken place in my life time and of which some, of the characteristics will stop, change, and fluctuate as I get older. The one thing that I would do to improve the way this course is taught is to go on class field trips to a mental ward at the hospital. The thing that I think would improve student interaction in this course is to have group class projects. The principle that I learned in this course I plan to apply is to try reading people situations and mental capacities a little better. Because at my job I encounter a lot of personalities and people with a lot of mental illness. The major that I pursuing is Computer Information System at Calhoun Community College. This course will help me in my computer field to adapt to a lot of stressful situations that I might encounter on the job. If I was a clinical psychologist in China I would have to understand that it might be against their religion to diagnosis a patient it might cause a family to become outcast in the city. So I wouldn?t do anything to cause a family grief or hardship while I?m treating their family member. Although I enjoyed all the chapters we have studied so far, chapter one is the chapter I will like to appreciate. In this chapter, I will throw more light on the Freudian stages of development. According to Freud, people develop through five psychosexual stages in which the focus of pleasure changes. These stages are Oral stage, anal stage, phallic stage, latency stage, and the genital stage respectively. Each of these stages has a unique region of the body that children focus on the mouth, anal stage; child pleasure focuses on the anus, phallic stage; child?s pleasure depends on the genital, just to state a few. This is very appealing to me because I have seen the truth of this statement to some extent in my two sons. Despite the fact this theory has been revised by a number of psychoanalytic theorists that came out with an analogy which state that Freud place more emphasis on sexual instinct without regarding cultural experience of an individual development. I still notice some pieces of truth in his theory in my sons. In conclusion, I am proud to say that this course has been more than a lot learning experience for me. It stimulated a new way of thinking in me and made me aware of my lack of intuitive and abstract thinking about the world and its inhabitants. At first it was difficult for me to understand why certain behaviors, characteristics are peculiar to a certain age group, degrees in sight, hearing in adulthood but with this course I have come to learn and appreciate these differences. It has provided me with information that will help me interpret and analyze situations that will come along in my life in a more reasonable manner than before. I really liked this class. I am still amazed and surprised at how relaxed and enjoyable and enriching the class has been for me.
Tuesday, November 26, 2019
Market Entry Into Kenya for a Food Franchise Essay Example
Market Entry Into Kenya for a Food Franchise Essay Example Market Entry Into Kenya for a Food Franchise Essay Market Entry Into Kenya for a Food Franchise Essay BNU5013 ââ¬â International Management Strategies Post-Module Assignment for Prof. Minyuan Zhao The topic for our team presentation was the expansion of Global Franchise Architects (GFA) into Kenya. The group selected this company as we had just completed a communication strategy for them on how to expand in India, and one of our colleagues who is from Kenya thought that it might be a viable option for GFA to expand into Kenya. This paper will attempt not to repeat any facts stated already in the presentation, unless required to highlight a specific point. At a high level the group agreed, by a democratic process, to the consensus that GFA should not expand into Kenya, but I would like to disagree with that assessment after further research and analysis on my own. The key strengths of GFA are: 1) Operational excellence: This helps the investor to get a high Return on Investment (ROI) 2) Portfolio of 9 brands: Having multiple brands provides the investor to open combined stores with different brands or pick and choose the brands that they want to focus on. The main highlights that make Kenya an attractive market are: Positive GDP growth Lower interest rates- cheaper credit access Inflation down ( 5%) Market: 4 major cities opportunity ââ¬â Nairobi (4M), Mombasa (1. 5M), Nakuru (1M), Eldoret (. 8M) ââ¬â Majority Western style taste, entrenched ââ¬Å"eating outâ⬠culture ââ¬â High proportion of young and out-going population. Competition ââ¬â 2 international (South African) food franchisers + local brands. ââ¬â All have limited menus, not well managed and expensive. While risks entering Kenya are: High oil prices Exchange rate fluctuation Political stability The first thing that one needs to look at while deciding to enter a market is whether there is a demand for the product being sold and the spending capacity of the consumers. In the last year the Kenyan economy has been recovered from a slump and is currently booming. At the same time the fast food business has been growing with increased consumer spe nding (1). A new entrant can take advantage of the vacuum created by the closure of fast food stores due to the post-election violence and global economic slowdown. The second thing is how a company can differentiate itself from its competitors. GFA relies on its operational capabilities along with locally sourced produce to provide a high ROI. There are a few ingredients that are flown in from the central kitchen in Thailand like cheese to maintain a consistent standard of quality but the rest all are procured locally. With the recent explosion of high quality local produce (2) the franchisee would not have to rely on exported goods alone which result in higher cost of goods sold and lower profits. CAGE Analysis: While performing CAGE analysis to determine if GFA should enter Kenya or not the first thing compared to was the current operation in Sudan. Some things that stood out during this analysis were the similarities between how Starbucks launched and operated in China, a tea drinking country with low copyright protection. Cultural: International food tastes in major cities like Nairobi and Mombasa and the willingness to pay a premium for Western products Presence in Sudan cannot be leveraged due to differences in culture and local food preferences ADMINISTRATIVE: Lack of TM protection e. g. Brand Pizza Inn operated by a different owners of Pizza Inn U. S GEOGRAPHIC: Local Procurement of 65% of COGs, Rest would need to be shipped from Thailand Easily accessible from India and Bangkok by sea and air. Eastern and Central Africaââ¬â¢s financial and communication hub ECONOMIC: $838 GDP per capita, very low $ but users in city willing to pay a premium for western products Agricultural based economy, ensuring good supply of raw material required for the food business If GFA can create an image of an international provider and carve a niche the fast food market it can definitely succeed. Referring to the FDI decision tree along with the cage analysis one can deduce that it would be viable to enter Kenya but only if GFA can find the right contact to franchise with. GFA should not go in for the sake of going but conduct a thorough search for the right to local partner, one who understands the rules and regulations on the country and has operated other retail business in the country. AAA Strategy Implications: Once a decision has been made to enter the country, GFA would need to decide which of the Adaptation, Aggregation Arbitrage (AAA) strategy to excel at. It is very hard for any company to excel at all three at the same time but focus on different aspects or hybrid of two approaches as its strategy evolves. Below is a quick look at each of the three strategies: Adaptation: GFA will have to modify its menus to suit the local taste. It cannot try and replicate the menu that it serves in Sudan due to the various culture and eating habit differences. Itââ¬â¢ll also do well to adjust its procurement strategy of raw material to adjust to the local supply chain management model. GFA would also have to adapt on how the product is marketed and the structure of the store i. e. independent Pizza stores versus joint Pizza and Ice cream store as highlighted by how the other franchisees operate in Kenya. Most are run as joint stores and in conjunction with other retailing outlets or petrol pumps. Having said that GFA might also differentiate itself from competition by providing high end Pizza stores like Pizza Hut does in asia. Aggregation GFA has been in operation for over a decade and there are definitely things it can aggregate amongst its distributed operations, things like Kitchen design knowhow, supply chain setup, marketing collateral, basics of the menu etc. It can also further aggregate the shipments to its two African country franchisees to lower cost of shipping and distribution. Even though the two might have different menus, they would still need the same basic products that are imported like cheese, kitchen equipment etc. Arbitrage Though GFA cannot arbitrage to lower labor costs or take advantage of costs in India or Thailand as the costs in Kenya are pretty cheap, what it can do is arbitrage on the quality of the products to charge a premium. It can get high quality cheese and sauces that its competitors cannot easily replicate and charge a premium for it while at the same time keeping its core recipes a secret. ADDING Value To confirm the entry into a new market one can perform a quick ADDING analysis and see if the entry adds any economic value or not. The image below is a quick snapshot of my analysis: pic] Adding Volume: GFA will definitely be able to add volume to its overall numbers by adding more stores Decreasing Cost: GFA might be able to lower the cost for franchisees a bit in its Sudan operations by sharing some transportation and logistics cost with Kenya especially on items that have to be shipped from India or Thailand. Differentiating: GFA will definitely be able to differentiate itself in the local Kenyan market as well in other markets by having international operations in multiple countries and continents. Improving Industry Attractiveness: GFA wonââ¬â¢t be able to make too much of a difference on this front, though it will have some initial mover advantage especially since a lot of the other fast food stores shutdown during the last economic downturn. Neutralizing Risk: In theory GFA will be able to neutralize risk by diversifying across multiple countries but in reality it might be running the risk of spreading itself too thin. Also by moving into a country like Kenya which does not have stable political environment it might run into the risk of its stores being shut, which should not impact GFA as much as its franchisor. Generating Knowledge: GFA will be able to learn on how to operate in developing economies in Africa and if successful can utilize this knowledge to further expand on the continent. Having done the basic analysis the last thing GFA can look at how its potential competitors are performing in Kenya. Innscor Kenya, a part of Inscor Africa (a Zimbabwe based company with multiple brands) moved to Kenya3 moved to Kenya using the franchise model. It also operates like GFA with Multiple brands under one umbrella. Inscor found the Kenyan market to be the most promising on the continent4, where it soon further expanded its operations. Keeping such reference points in mind I think GFA should definitely look at expanding in Kenya through franchising with a suitable partner. References: 1: businessdailyafrica. com/Corporate+News/Food+businesses+record+growth+on+improved+buying+power/-/539550/1039392/-/item/0/-/rjqcn9z/-/index. html 2: tegemeo. org/documents/other/Regoverning_Kenya2007_information_sheet. pdf 3:http://dialadeliverykenya. co. ke/about_us. html 4:http://allafrica. com/stories/200402100125. html Class material and group presentation
Saturday, November 23, 2019
High School Courses Needed for Chemistry Degree
High School Courses Needed for Chemistry Degree What special courses do you need to take in high school so that you can get a college degree in chemistry or chemical engineering? Basically, it boils down to science and math. You can talk with your guidance counselor and teachers for more information. Also, always feel free to contact the department chair in the college program that interests you to get more detailed advice. College catalogs are also a good source for learning about requirements. Algebra Understand ratios, direct proportions, and inverse proportion.Solve linear and simple nonlinear equations.Set up word problems.Identify dependent and independent variables.Understand the slope and intercept of a line.Be able to graph data points.Understand exponentials and scientific notation. Geometry Geometry is critical in understanding college-levelà chemistry. Youll need this to understand bonding, molecular models, and crystal structures. Trigonometry Youll need trig for much the same reason as you need geometry. Plus, trig is essential for completing physics. Pre-Calculus Calculus is perhaps the most important math subject to take in high school for a future in the sciences. It may also help you place out of pre-requisites! You have a lot of calculus in your future. Hope you enjoy it! Physics Physics and chemistry are inseparable. If you major in chemistry, youll still take college physics. If you major in physics, youll take chemistry. Chemistry In addition to making college chemistry a bit easier, high school chemistry gives you a taste of what the science is all about. Be sure to master these concepts: Be able to define atoms, molecules, elements, and compounds.Be familiar with the periodic table and know the symbols of common elements.Understand how to read a chemical formula (e.g., H2O).Know what a mole us. In addition to this list, its a good idea to be proficient with a computer and keyboard. Statistics and biology are also useful courses, although your schedule probably wont allow you to take everything you want!
Thursday, November 21, 2019
Case Study Suicide Among Adolescents Essay Example | Topics and Well Written Essays - 500 words
Case Study Suicide Among Adolescents - Essay Example At first he seemed upset but more or less normal. Nothing in his behaviour was different than any other young man who had had his heart broken. However, over the weeks that then followed he began to act increasingly strange. He began to sing sad songs to himself and began to drink heavily and use drugs. He drew strange pictures on the walls of his house and even on his clothes. When the new school year began, his behaviour worsened. He began to harass Samanthaââ¬â¢s friends, in one case leaving dead flowers on one of their doorsteps, addressed to Samantha. He also began a relationship with a girl he met on the Internet. This girl was effectively a shut-in with no social skills. At times, their relationship gave the appearance of abuse. John began to make threats about killing himself. His friends tried to support him, but increasingly John pushed them away. His behaviour was sporadic. He stopped attending classes and was often drunk in the daytime. He began to steal from his friends. When walking down the street he would sometimes skateboard into traffic. He often described the world as evil and as a joke. Johnââ¬â¢s father, Herman, came to visit John and try to comfort and support him. He told him that he was loved and tried to get him to open up to him. He tried to talk about what was happening, but John was not responsive. Herman had to go back home to go to work. John appeared increasingly agitated and anxious. He withdrew almost entirely from his friends and roommates and no one knew where he was. A few days later he tried to hang himself. What treatment should be used on John? He is living on a knifeââ¬â¢s edge and he needs immediate help. His problems have been unaddressed for too long, in part because he is not being supervised by anyone. Too many of the people who should have a responsibility for him live too far away. That support structure should be addressed. He should be a started on a course of
Tuesday, November 19, 2019
Traditional family Essay Example | Topics and Well Written Essays - 750 words
Traditional family - Essay Example Life has become so expensive and it is not possible for the man's income to be enough to bring the food on the table. For this case, both parents are forced to work in order to provide for their children. The wife was left alone to do all the house chaos in a traditional family setting which is different today since one can employ a house girl or boy to do the house jobs while the wife go for a white collar job. On the other hand a man was treated like a king and the wife as a servant in the traditional family but today the wife has a bit of freedom since she can choose what she want with her life. House chaos in a traditional family setting was divided in gender. For example, the woman takes care of the children inside the home and the man works outside the home. Each person knew what he or she was supposed to do for example the boys were supposed to help their father while the girls were supposed help their mothers with cooking and washing dishes. Traditional family has some values which are usually social standards brought about by natural forces of nature. These values have been tested customs which normally provide emotional and physical support for rearing offspring. The religious value and traditions reinforce these social values. The traditions reflect a natural order responsible for providing and protecting children as they grow and learn. The tradition family was seen as an institution responsible for bring up physically and emotional healthy children. Naturally, a family institution is suited for supporting each other through unconditional love; growing children and providing for them both physically and emotionally. There has been too much divorce and cohabitating in the society today such that the traditional family is on the decline. There is more than fifty percent divorce in our society today. In the United States, people spends less time in marriage than they used to do as they see no use of marriage and family as well as bearing children. Due to the fact that traditional constituted, the people now see that marriage and family are not satisfying the social and intimacy need of many people. Traditionally, the main aim of marriage was to produce a male heir who was supposed to carry on the family line and not to provide mutual companionship and support for husband and wife. Today, this is very different as people are comfortable with either they get a male or female child. Recent studies have shown that a female child look after their old parent more than their male counterparts against the traditional believe that the male child was better in looking after their aging parent. Many people today value their nuclear family other than the extended family due to drastic economic changes that have affected our economy. For this case, one has to have a smaller family in order to provide basic food to them all with difficulty. On the other hand it is not also possible for one to build big quarters for our extended family hence we are forced to live with our nuclear family.
Sunday, November 17, 2019
Individual Assignment Environmental Fundamentals Paper Essay Example for Free
Individual Assignment Environmental Fundamentals Paper Essay à · How do you define environmental science ? à · How does the relationship between science and technology affect environmental problems and solutions in todayââ¬â¢s society? à · Why is the concept of environmental sustainability important, and why should it be studied? What are the historical patterns surrounding sustainable and unsustainable human interactions with the environment? à · In general, how do human values affect sustainability given current challenges facing society? After reviewing the research on the environment, how do environmental hazards affect human health? Provide at least two examples. It is important to remember that college is not all about studying. College is a significant step into adulthood and should be treated as such. While you should not party the night away, do not keep your nose in your books to the point that you do not get to enjoy this time of your life. This work comprises ENV 100 Week 1 Individual Assignment Environmental Fundamentals Paper à General Questions General General Questions Write a 700- to 1,050-word paper in which you discuss the fundamental principles of environment science. In your paper, answer the following questions: à · How do you define environmental science ? à · How does the relationship between science and technology affect environmental problems and solutions in todayââ¬â¢s society? à · Why is the concept of environmental sustainability important, and why should it be studied? What are the historical patterns surrounding sustainable an To get this material copy and paste link to browser https://bitly.com/1xptIgO It is important to remember that college is not all about studying. College is a significant step into adulthood and should be treated as such. While you should not party the night away, do not keep your nose in your books to the point that you do not get to enjoy this time of your life. General Questions General General Questions Write a 700- to 1,050-word paper in which you discuss the fundamental principles of environment science. In your paper, answer the following questions: à · How do you define environmental science ? à · How does the relationship between science and technology affect environmental problems and solutions in todayââ¬â¢s society? à · Why is the concept of environmental sustainability important, and why should it be studied? What are the historical patterns surrounding sustainable and unsustainable human interactions with the environment? à · In general, how do human values affect sustainability given current challenges facing society? After reviewing the research on the environment, how do environmental hazards affect human health? Provide at least two examples.
Thursday, November 14, 2019
Comparing Merchantââ¬â¢sThe Death of Nature and Thomasââ¬â¢ Man and the Natural
Comparing Merchantââ¬â¢sThe Death of Nature and Thomasââ¬â¢ Man and the Natural World à The works of Carolyn Merchant and Keith Thomas pertain to the same subject matter and even to the same time period. Nevertheless, in comparing their interpretations of the evidence and the presentation of their arguments concerning the history of mankindââ¬â¢s relationship with nature in Tudor and Stuart England through the Scientific and Industrial Revolutions, we find that they are quite different. Merchant presents us with a rather one-sided, retrospective attack on science as the root of all environmental evil, while Thomas offers a relatively neutral, prospective look at how the people of this time reacted to the changing views of nature and what, exactly, caused these views to change. The theme running through Merchantââ¬â¢s book, The Death of Nature, is one of pessimism toward science. Her main argument is that the root of todayââ¬â¢s environmental problems can be found in the early modern period, an era in which, Merchant says, nature was robbed by science of its right to life and spirit and became, effectively, a machine. According to Merchant, in the early 16th century with the rise of modern science and technology, mankindââ¬â¢s view of nature as a living being changed and nature became a machine to be dominated, dismantled and its secrets discovered, no matter what the cost. Of the many examples Merchant uses to illustrate her point, none seems so warranted as that of Sir Francis Bacon, the father of modern science. We follow Bacon through Merchantââ¬â¢s book as one of the ringleaders of the movement to mechanize and de-spiritualize nature. "The Baconian method," says Merchant, "advocated power over nature through manual manipulation, technology, and... ...covery, he does imply that, with new theological interpretations raising moral standards and with new scientific discovery, nature was, so to speak, given back some of its rights as a living organism. While Thomas and Merchant argue different sides of the same coin, the two authors do agree on one thing: that, like the lyrics of a popular rock song, "video killed the radio star," something new seems to have "killed" the organic view of nature in the early modern period. But while Merchant stops there, pessimistically asserting that we have not moved beyond the "death of nature," Thomas believes that science, as opposed to being merely an enemy of nature, actually resuscitated it, saving it from the earlier, anthropocentric view of Tudor and Stuart England. Works Cited Merchant, Carolyn. The Death of Nature, Thomas, Keith. Man and the Natural World.
Tuesday, November 12, 2019
Acquainted With the Night, An AP Analysis Essay
Robert Frost, the author of, ââ¬Å"Acquainted With the Nightâ⬠uses many literary devises to tell the speakerââ¬â¢s attitude toward the city and the speakerââ¬â¢s current life. Frost uses language such as diction and imagery, details, and metaphors to reveal the speakerââ¬â¢s attitude of loneliness and depression. Diction plays a major role in helping the audience, or reader understand the attitude of the speaker. Words such as, ââ¬Å"saddestâ⬠, ââ¬Å"unwillingâ⬠, and ââ¬Å"cryâ⬠are all words used to describe emotions of loneliness or despair. The speaker obviously has something lingering on his mind that he can not put behind him. He is weary and upset. The word ââ¬Å"nightâ⬠alone connotes to many other low words, such as, dark, cold, quiet, or alone. The word ââ¬Å"rainâ⬠symbolizes coldness, and the uncomfortableness that comes along with being wet. Images also play a major role in understanding the attitude of the speaker. The image of the rain falling down when the speaker goes out, and that it is still there when he comes back shows that the speaker can never get away from his problem. The fact that when the speaker stopped walking he also ââ¬Å"stopped the sound of feetâ⬠, meaning that he was the only person around, again leading back to the idea th at he is mourning in his state of loneliness. These words and images help to show the speakerââ¬â¢s attitude. There are many details that Frost added to give a person a better understanding of the speaker and his feelings. The idea of the speaker, ââ¬Å"outwalk[ing] the furthest city lightâ⬠shows that he is out of bed in the middle of the night walking aimlessly trying to get his problem lifted. It shows how disturbed and troubled the speaker is with this mysterious problem floating around. The line ââ¬Å"I have looked down the saddest laneâ⬠shows how the speaker has sort of a woe-is-me attitude where he feels that because it is happening to him it must be the worst. When the speaker says that the cry he heard was not to ââ¬Å"call [him] back or say good-byeâ⬠is shows that he feels as if no one cares about him. He feels hopeless and that there is no way out of the mess he is in. These details all help in identifying the speakerââ¬â¢s attitude. There are many metaphors that help one understand the attitude of the speaker. The night itself is a metaphor for the speakerââ¬â¢s loneliness. The rain is his problems. He goes out walking to get away from his problems but they will never leave him. The luminary clock is a metaphor for the moon that shines in the sky. The moon is the only lit thing in the darkness of the light, giving off a little bit of hope to those lost in its dreariness. The attitude of loneliness, and hopelessness were clearly shown when one looked at the diction and imagery, details, and metaphors in this poem. One could learn many lessons form this poem about how when troubles come along, just trying to walk away from them will never help.
Sunday, November 10, 2019
Project Management E-Mail Essay
Recommendation for Piper Industries Corporation Project Management Dear Project Manager: After reviewing the information that was provided in a previous email regarding the three projects coded, Juniper, Palomino and Stargazer, I believe it will be more beneficial for the company to use the Palomino project. In my personal analysis, with the Juniper project, there is just too much low risk with completion on time, and with the Stargazer Project, although forecasted ROI within the next three years looks promising, there is potential of extra costs, questions of how familiar the customer will be with the final product and not sure if it is worth the high risk of completion. I arrived to the decision of using the Palomino Project using the feasibility study method. Further analysis showed that it just made more sense for the company to use the Palomino approach because it answered all of the questions concerning Return On Investment, the risk involved to complete the project, and more important is the benefit overall to the company. Using the same method with the other two projects did not present the same information. WWW.projectinsight.net defines management as ââ¬Å"the application of knowledge, skills, tools and techniques to a broad range of activities in order to meet the requirements of a particular project.â⬠(Project Insight, 2014). The process is further divided into 5 phases: 1. Conception and Initiation ââ¬â This phase is the bringing thought to paper or is the creation of the project, making sure it is realistic and is something that will benefit the organization. 2. Definition and Planning ââ¬â This phase is where the plan is put together, this is where the team develops the blueprint of the project, resources, costs and setting priorities. 3. Launch and Execution ââ¬â In this phase the tasks are further defined and assigned to specific team members for action. 4. Performance and Control ââ¬â In this phase, project managersà will check progress and status against the plan to see if project is progressing as plan and make necessary adjustments if necessary to en sure the project stays on target. 5. Close ââ¬â In this phase, the project manager assesses the final outcome of the project to make sure it met expectations that was originally planned from the beginning. This where the project manager will also conduct evaluation of what transpired during this project and highlight specific successes and lessons learned during the process of completing this project. Key Deliverables The key deliverables for the Palomino Project are as follow: Introducing a new line of widgets, that will include enhancements. There is existing technology that will be used for these new enhancements and by doing so will help the company long term by investing capital in other areas and benefiting from the Return on Investment from this project. Reference Project Insight. (2014). 5 Basic Phases of Project Management. Retrieved from http://www.projectinsight.net/project-management-basicss
Thursday, November 7, 2019
Practice in Using Commas and Semicolons Correctly
Practice in Using Commas and Semicolons Correctly This exercise offers practice in applying the rules for using commas and semicolons correctly. Before attempting the exercise, you may find it helpful to review these three pages: Guidelines for Using Commas EffectivelyHow to Use the SemicolonSemicolons, Colons, and Dashes Throughout the following two paragraphs, you will find a number of empty paired brackets: [ ]. Replace each set of brackets with a comma or a semicolon, keeping in mind that the primary use of a semicolon is to separate two main clauses not joined by a coordinating conjunction. When you are done, compare your work with the correctly punctuated versions of the two paragraphs on page two. Exercise: Pasta Pasta[ ] a large family of shaped[ ] dried wheat pastes[ ] is a basic staple in many countries. Its origins are obscure. Rice pastes were known very early in China[ ] pastes made of wheat were used in India and Arabia long before they were introduced into Europe in the 11th or 12th century. According to legend[ ] Marco Polo brought a pasta recipe with him from Asia in 1295. Pasta quickly became a major element in the Italian diet[ ] and its use spread throughout Europe. Pasta is made from durum wheat flour[ ] which makes a strong[ ] elastic dough. Hard durum wheat has the highest wheat protein value. The flour is mixed with water[ ] kneaded to form a thick paste[ ] and then forced through perforated plates or dies that shape it into one of more than 100 different forms. The macaroni die is a hollow tube with a steel pin in its center[ ] the spaghetti die lacks the steel pin and produces a solid cylinder of paste. Ribbon pasta is made by forcing the paste through thin slits in a die[ ] shells and other curved shapes are produced with more intricate dies. The shaped dough is dried carefully to reduce the moisture content to about 12 percent[ ] and properly dried pasta should remain edible almost indefinitely. Pastas can be colored with spinach or beet juice. The addition of egg produces a richer[ ] yellower pasta that is usually made in noodle form and is often sold undried. When you are done, compare your work with the correctly punctuated versions of the two paragraphs on page two. Here are the two paragraphs that served as the model for the punctuation exercise on page one. Original Paragraphs: Pasta Pasta, a large family of shaped, dried wheat pastes, is a basic staple in many countries. Its origins are obscure. Rice pastes were known very early in China; pastes made of wheat were used in India and Arabia long before they were introduced into Europe in the 11th or 12th century. According to legend, Marco Polo brought a pasta recipe with him from Asia in 1295. Pasta quickly became a major element in the Italian diet, and its use spread throughout Europe. Pasta is made from durum wheat flour, which makes a strong, elastic dough. Hard durum wheat has the highest wheat protein value. The flour is mixed with water, kneaded to form a thick paste, and then forced through perforated plates or dies that shape it into one of more than 100 different forms. The macaroni die is a hollow tube with a steel pin in its center; the spaghetti die lacks the steel pin and produces a solid cylinder of paste. Ribbon pasta is made by forcing the paste through thin slits in a die; shells and other curved shapes are produced with more intricate dies. The shaped dough is dried carefully to reduce the moisture content to about 12 percent, and properly dried pasta should remain edible almost indefinitely. Pastas can be colored with spinach or beet juice. The addition of egg produces a richer, yellower pasta that is usually made in noodle form and is often sold undried.
Tuesday, November 5, 2019
Vulgar and Vulgarity
Vulgar and Vulgarity Vulgar and Vulgarity Vulgar and Vulgarity By Maeve Maddox The English word vulgar derives from the Latin word for ââ¬Å"the common peopleâ⬠: vulgus. Before it took on the meanings of ââ¬Å"unrefined, coarse, uncultured, refined, and ill-bred,â⬠vulgar meant ââ¬Å"belonging to the mass of people,â⬠or ââ¬Å"commonly used or known.â⬠Nonjudgmental uses of vulgar For example, what historians now refer to as the Common Era (and some writers still refer to as A.D.) was once called ââ¬Å"the Vulgar Eraâ⬠: the division of historical time inhabited by all living people in common. ââ¬Å"Vulgar Latinâ⬠was the form of Latin spoken by the common people, as opposed to the classical Latin spoken and written by the educated classes. Jeromeââ¬â¢s 4th century translation of the Bible into Latin came to be known as the ââ¬Å"Latin Vulgateâ⬠not because he wrote it in vulgar Latin, but because it succeeded earlier translations in common use. Note: Modern speakers equate the term ââ¬Å"vulgar languageâ⬠with obscenity, so if you want to talk about the common speech of a people, the better choice is vernacular: the native speech or language of a particular country or district; also, the informal, colloquial, or distinctive speech of a people or a group. In mathematics, thereââ¬â¢s such a thing as ââ¬Å"a vulgar fractionâ⬠: common fractions or vulgar fractions are those in which the numerator and denominator are represented by numbers placed the one above, the other below, a horizontal line. Vulgar to mean ââ¬Å"crude and socially offensiveâ⬠Throughout history, wealth and formal education have been confined to a small part of every countryââ¬â¢s population. As a result, the language and behavior of these small privileged segments have come to be seen as the civilized norm. What is vulgar in one culture may be socially acceptable in another. Behavior considered to be vulgar in Western culture includes: uttering mean, hurtful, insulting remarks telling offensive jokes in mixed company invading the personal space of others making inappropriate sexual remarks appearing in public without being fully dressed spitting, farting, etc. in public talking about intimate personal matters to strangers talking loudly screaming, either at a distance to be heard, or in anger or excitement peppering ordinary speech with obscenities and vulgarities asking personal questions of mere acquaintances bragging about possessions and financial worth The Google Ngram Viewer shows a dramatic drop in the appearance of the word vulgar in printed works from the 19th to the 21st century, but a web search suggests that it may be experiencing a come-back. Here are some examples: [Basketball player] fined $75K for homophobic, vulgar remarks the Jordan Belfort of the memoirs comes off as a delusional, vulgar fraud. Toddler taken from vulgar parents after filthy video goes viral Maine governor makes vulgar remark about lawmaker Perhaps as the result of an essay by Lee Siegel in The Wall Street Journal, a search of the articleââ¬â¢s title, ââ¬Å"America the Vulgar,â⬠receives about 10,900,000 results And not all the web occurrences of vulgar are judgmental; some manufacturers are proud to offer ââ¬Å"vulgar, offensive T-shirtsâ⬠for sale. Vulgar language occupies an important place in the human psyche. ââ¬Å"Bad wordsâ⬠exist in every language ever studied. Uttering an obscenity can relieve strong feelings. A string of curses can prevent physical violence. George Carlin and Richard Pryor knew how to use vulgarity to add force to social criticism, but they did it in the context of closed venues. As Carlin energetically pointed out, context is what makes a word ââ¬Å"badâ⬠; context also determines the appropriateness of ââ¬Å"inappropriateâ⬠language. When vulgar language becomes commonplace, its emotive power is squandered. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Vocabulary category, check our popular posts, or choose a related post below:Homograph Examples"Latter," not "Ladder"10 Functions of the Comma
Sunday, November 3, 2019
Plagiarism Essay Example | Topics and Well Written Essays - 500 words - 4
Plagiarism - Essay Example I acknowledge the fact that I have copied word-for-word but most of the text was not paraphrased or copied at all. In no way did I mean any disrespect for the work and the ideas laid down by the writers and reproduce it as my own creation. I apologize again for the plagiarized portion of my paper as I did not intentionally indulge in this activity. I am student with different cultural background and English writing is not my forte at the moment. I am having problems in writing assignments because I have problems in paraphrasing texts from books because of my English and for the said reason I copied word for word. In my home country, the teaching and writing practices taught to us are very different. There is no concept of plagiarism therefore we could copy word-for-word without referencing it. Due to different cultural backgrounds I am trying to understand the learning styles of this country and this reputed institute. I did not use the two required materials as I was unable to find the relevant material. I acknowledge the fact that I did not conduct an extensive research regarding the materials as I was under medication. In addition to my health position, I had to complete my papers and reports on other subjects. In the midst of these activities I was unable to time myself appropriately and draw up a proper time table. Although this sort of act does not justify my actions still I am deeply sorry for what I have done. Following my act of plagiarism in regards to the prima facie case, I have been summoned to attend a counseling meeting.
Thursday, October 31, 2019
Health Ethic Essay Example | Topics and Well Written Essays - 3000 words
Health Ethic - Essay Example 1). In this principle, it takes into account the standardized benchmarks that must be maintained in order to secure the health welfare of patients seeking medical attention. The code basically establishes the kind of relationship shared by patients and their health providers, where the former group is considered inferior compared to superiority exhibited by medically-educated practitioners. Hence, there is a one-sided dependence in such type of association. In current times, there is a shift in the focus of health care from solely treatment provisions to health care promotion and education--there is an integrated transfer of power from health providers to consumers. Where once the medical practitioners hold the sole control on the direction of their clientsââ¬â¢ overall care, recent developments account for a more shared responsibility between the two parties involved in health care. Bearing the illustrated changes in mind, there is a general assumption that concepts in medical et hical conduct is not absolute in every situation, including the core ethical principles that govern the medical practice. The paper conducts a case evaluation related to the requested act of withholding the full disclosure medical information by a patient towards biologic relatives, and ethical principles regulating the practitionersââ¬â¢ actions in the performance of such duty. Specifically, this seeks to clarify contradictions in professional limitations of practitioners and extent to which patients can exercise their ethical rights against the moral code of conduct maintained by health providers. Ethical Dilemma: A Case Point Case 1 Mrs M has been having some strange symptoms which have been diagnosed as early symptoms of multiple sclerosis. She realizes she could be unaffected by the disease for some time and so has asked her GP not to tell anyone, even her family. Mr M and their three children are also the GP's patients. The GP is torn by Mrs M's decision because she feels i t would be better if the family knew now rather than finding out later. Mrs M wants to keep this secret because "I don't want them to start treating me differently. I want to look after my family for as long as I can before they start looking after me." Ethics is a complex concept that encompasses more than the networking tenets of what is morally right and wrong. Medical ethics, as identified by Flight (2004), is a definitive set of values that guide the practice of medical practitioners, incorporating a variety of ethical theories to provide basis for conflict resolutions and updates on practical health issues in clinical and community health settings. Basic in almost all types of professional ethics is the presentation of the four core approaches in ethical performance: ââ¬Å"autonomy (freedom to choose), nonmaleficence (do no harm), beneficence (do what is good), justiceâ⬠(Ashcroft, et al., 2007, p. 4). In one way or another, these principles interact with one another to influence the procedures by which the medical practitioners perform their duties in work environment. In account with the case presented above, a couple of values seemed to be in conflict during the adherence of professional code in ethics. As listed above, autonomy is the exercise of the liberty to choose. In clinical settings, patients are given options to choose among the treatment alternatives available to them. In application, Mrs. M had reserved her right to
Tuesday, October 29, 2019
Minimum Wage Law Essay Example | Topics and Well Written Essays - 3000 words
Minimum Wage Law - Essay Example Their intent was to establish a national minimum standard of living and stabilize the economy by regulating pay of the poorest social class. The outcomes from this grand experiment are varied. Social activists maintain that it prevents greedy businesses and heartless corporations from exploiting the lowest wage earners. Economists hypothesize that it may actually reduce employment and deepen the wounds of poverty. Politicians seek to justify the law to constituent consumers and small business owners (many of whom pay must pay part-time workers above their market value). This paper will examine issues surrounding the Minimum Wage Law to determine the best approach for assuring low-end wage earners survive in a free-market society. Minimum wages ability to strengthen the economy remains subject to intense analysis and research. Legislators intend the law to provide workers and their families with a livable wage, yet many question whether it achieves that or whether it fits into our free market society. The New Deal and its associated recovery programs were viewed by some as "a drastic control of capitalist exploitation, involving a socially planned economy in which the depersonalized pursuit of private profit is subject to check at a thousand strategic points" (MacIver 836). In spite of these goals, traditional capitalists contend that the law contributes to inflation, creates unemployment, and harms small businesses. Some go so far as to call it unconstitutional and counter to the spirit of free market economics. Regardless of whether minimum wage fits into our free market ideology, leaders have an obligation to implement policies that offer significant overall benefits to the good of its citizens, especially those in the most need. This leads to three questions about regulating base pay: First, is it necessary to alleviate suffering, hunger, or inhumane hardship? Second,
Sunday, October 27, 2019
Impact of Change Management on British Airways (BA)
Impact of Change Management on British Airways (BA) Executive Summary This report identifies the Leadership Theory and The Change Management with its impact on British Airways. It clearly outlines the external and internal factors which the new Chief Executive, Willie Walsh, has to consider in order to successfully drive the company forward. In this report different change models are explained as well as the reasons for the change. Leadership Theory: Leadership is actually a process of social influence for the accomplishment of a common task in which one person enlist the aid and support of others. Alan Keith of Genentech states that, Leadership is ultimately about creating a way for people to contribute to making something extraordinary happen. According to Ken SKC Ogbonnia, effective leadership is the ability to successfully integrate and maximize available resources within the internal and external environment for the attainment of organizational or societal goals. All above leadership definition and scholars views about leadership interpret that leadership is a unique quality which works in uniting different people on the same point and plate form to win the certain goals and objects. Different theories including power, vision and values, behaviour traits, charisma and situational interaction, intelligence were evolved by the students of leadership. For centuries the search for the characteristics of leaders has been in progress. The early detection of significance of the leadership was the basis of this search and the theory that leadership is embedded in the characteristics that few individual seize. This thought that leadership is based on individual characteristics is called Trait Theory of Leadership This view subjugated experimental and theoretical work in leadership for centuries. Between 1940-1950 reviews of these studies provoked researchers to consider different view for the definition of leadership. There are various models for the theories of leadership. MODEL 1: This model comprises of three effective styles of leadership: Authoritarian leadership style: This style gives the criteria of leadership style in which the working environment is managed by the leader using the strong directives, instructions and controlling actions by enforcing the rules. Democratic leadership style: It is very important style through which leaders take such actions which are collective, interactive and responsive. Laissez-faire leadership style: Let the things and tasks be done by the followers as they want is the essence of this style. The leaders give liberties but no guidance and framework to the followers to perform actions and accomplish the task themselves. MODEL 2: This model bears the great characteristics, the task versus interpersonal. INTEPERSONAL -ORIENTED STYLE OF LEADERSHIP: According to Clark, Donald, 2005, there are certain characteristics of this style of leadership. It offers the style of leadership that gives the opportunity to the leaders to ask the followers for opinions and suggestions and motivate the followers. The leaders give much priority to the thoughts, ideas, and the feelings of the followers. In this style the leaders give liberties of free communications. They have good listening skills and not much oral communication TASK- ORIENTED STYLE OF LEADERSHIP: According to YUKL.G, 2002, the task oriented style of leadership has certain characteristics: In this style, the leaders distribute information. The leaders do not pay attention to the ideas, thoughts and the feelings of others. The rigid sort of communication is exercised. Related to performance, the demands are made by the leaders. In this style written communication works. Model 3: There are four important theories of leadership in this model that are acted upon by any organization to update the business and for extensive management decisions. Michigan leadership studies. Ohio state leadership. McGregors theory X Y Blake and Macaneses leadership study. Importance of leadership skills in 21st Century The leaders of the 21st century are finding it hard to manage the progressively more multi faceted and constantly fast paced nature of the businesses. Engrossed in the unpredictable markets, leadership failures continue to rise even among highly eminent CEOs. Leaders have always developed their skills through, training courses, seminars and coaching-and attaining 21st century leadership skills are no different. In business management, leadership plays a successful role in identifying strengths and weaknesses of an organization and utilize them efficiently to accomplish the goals and objectives set by the organization. Other than decision making, leader has to encourage and lead his team on the road to success. 21st century leaders have many roles to perform due to changing trends in markets, cajole organizations, numerous stakeholders and splited job where they persistently face tradeoffs in focus, energy and time. With a new set of leadership qualities a blended 21st century leadership style is rising: Their leadership style matching to a complex, fast-moving technology based business Skilled in oral communication is a key element of good customer service Articulating a convincing future vision Guiding different groups of people to deliver business goals Cutting unnecessary overheads today while building for tomorrow. Bringing new perspectives and confronts threats without being overloaded Searching for new solutions outside conventional areas Open-minded and inquisitive about their environment To take advantage of new market opportunities organizes the company Works across boundaries and view business as a networks for communities To maximise sustainable growth uses partnerships and collaboration Have the ability to identify and define problems, invent and implement solutions, and trail and assess results. Another key to success is good personal management, self motivation, and career development skills are critical. Irrespective of whether a company is running with ten people or with ten departments the importance of leadership is obligatory. These leadership skills play a vital role in increasing the competence of the available resources and achieving the set goals of an organization. Organizational Change Management: Change management is defined as, to prepare, commence, recognize, organize, and stabilize change processes on both, corporate and personal level There are two types of changes: 1. Organizational Change: It is more steady and evolutionary approach and is based on the hypothesis that it is possible to ally company objectives with the individual employees objectives. This is rarely possible in actual practice 2. Reengineering Change: Known as business transformation or corporate transformation. It is the more fundamental form of change management, since it challenges all elements of processes or structures that have evolved over time. CHANGE MODEL: Bechard and Lewin introduced the most famous and important change model in 1951 and 1969. In 1980 Quinn and Lewian further explained this task. LEWIN: According to Lewin 1951, the introductory methods to manage the change are as follows: Unfreezing, existing attitudes are supported by the change in the present equilibrium. New responses can be developed according to new information. Refreezing, by introducing new responses in the personality concerns, can stabilize the change. THE FIELD FORCE ANALYSIS is the only methodology observes change suggested by Lewin that involves: The transition to the future state is affected analysing the driving forces. The differentiation between driving and restraining forces is necessary. Measures should be taken to give rise to critical driving forces and diminish critical restraining force (Martin, 2006). In order to conclude the need and capability of Organizational change management should begin with the identification of the current circumstances, deep understanding about leadership skills, group dynamics, and creative marketing. RESISTANCE TO CHANGE: May be external or internal. EXTERNEL: External resistance defiantly affects the process of change. The cultural, social and political environment all resist to change. Effective Communications with various stakeholders explaining them the reasons for the change (why?), the benefits of successful implementation (what is in it for us, and you) as well as the details of the change (when? where? who is involved? how much will it cost? etc). INTERNEL: At the time of implementation of change, organization can face some resistances to change internally from the workers like: Lack of knowledge Deficiencies in training Fears to lose something. Absence of trust. Communication problems. Normally, people perceive change processes in seven typical stages. Introduction: This report reviews the understanding of the concept of Organizational Change and its long term effect on the organization with regard to changes brought in British Airways British Airways is the fourth largest and one of the fastest growing airlines in the world. Leadership qualities and its unique culture helped in the growth of the company. Chief executive Bob Ayling, brought changes in the company without its employees support. At the time when BA was making record profit he thought change was necessary as some long term decision were to be made. He brought the change by outsourcing departments like engineering, information technology and maintenance to developing countries and by raising the morale of the staff by introducing training programmes and establishing hotel for the staff at Heathrow airport. Our aim is to be benefiting the customers, employees and shareholders, and to fulfil our commitments to the society. (http://www.guardian.co.uk). Background of British Airways British Airways aims in bringing people together by taking them wherever they want to go. This apply not only to the 36 million passengers that travel with them but also to their employees.Inspite of having challenges over the past few years the company is very competitive travel industry. They believe that they have firm strategy which keeps them moving forward. Based in London at Heathrow Airport British Airways PLC is the leading intercontinental airline in the world. Being UKs sole network carrier globally it serves 95 million people a year approximately to 550 destinations in 97 countries using about 1000 planes and 441 airports. British Airways feels proud in providing full range of services to their customers whether they are in air or on ground. British Airways A Snap shot 1916: Establishment of Predecessor Aircraft Transport Travel Ltd. 1919:Worlds first scheduled international air service was inaugurated 1933: Establishment of service to India and Singapore. 1935: The merger of three smaller airline companies forms the basis of British Airways. 1939: British Overseas Airways Corporation (BOAC) was formed by the union of British Airways and Imperial Airways and also nationalized. 1949: BOAC imbibe British South American Airways (BSAA) 1958: Successful completion of first jet trans-Atlantic service. 1962: Supersonic transport (SST) is build by BOAC and Air France agreement to commit funds. 1967: Second around-the-world route is established by BOAC. 1974:Company is restructured under the British Airways name 1976: The first SST Concordes service was inaugurated simultaneously by British Airways and Air France. 1987: Privatization of British Airways. 1987: British Airways buys British Caledonian (BCal). 1988: Marketing alliance of British Airways with United Airlines that two years later collapses. 1992:44 % of USAir Inc is purchases by British Airways. 1998: Between British Airways, Cathay Pacific, Canadian Airlines, Qantas and American Airlines One world global alliance is launched -a group that grows to eight members. 2000: Opening of British Airways London Eye observation wheel; in its first year of operation 3 million people ride the wheel. 2006 and 2007 award of the year for SKYTRAX and OAG airline. 2007 award of best airline based in Western Europe. 2007 best trans-Atlantic airline award. 14-03-2008 at a cost of 403 billion pound Heathrow terminal 5 was opened to be used exclusively by BA. Additional Details Public Company Frequent Flyer Programme :Executive Club Premier (Invitation) Key People :Willie Walsh (CEO) Tense Relationships :Virgin Atlantic, Formed 1984 Employees: 65,157 Sales: Ã £9.278 billion (US $13.151 billion) (2001) Stock Exchanges: London New York Frankfurt Munich Ticker Symbol: BAY (London); BAB (New York) NAIC: 481111 Scheduled Passenger Air Transportation; 481112 Scheduled Freight Air Transportation; 56152 Tour Operators Changes in British Airways: To improve the future of the organization and reputation against the competitors British Airways chairman and board of directors decided to downsize the organization. The changes were totally revolutionary and dominantly strategic. Vast resistance was faced by British airways from department of labour and development, local and environmental NGO and unions both internally and externally against these changes. As BA marketing value changed at 15% due to fierce competition with other international airlines they had huge pressure to bring this change. The change started in 2005 by changing its top management and appointing Willie Wash as CEO. The main focus to change is followed: Reduction in cabin crew Internal and external change. Financial losses. Drop in profit. Increased Competition. Loss of Market Share. Technological Development. Cultural change. Vision of change The vision of British Airways is One Destination seeks to ensure our customers fly confident that, together, we are acting responsibly to take care of the world we live in. Mission to change In its words: British Airways is aiming to set new industry standards in customer service and innovation, deliver the best financial performance and evolve from being an airline to a world travel business with the flexibility to stretch its brand in new business areas. (http://www.britishairways.com) Objectives of change To face the global economic and market environment give new ideas and innovation to the individuals so that they are competitive. Changing internal and external culture of the organization Offer good services to the passengers Introduction of the continental food. According to market conditions introduction of new technology and packaging. To have profound effect on the character and personality of the BA individuals give them comprehensive knowledge of managerial and technological skills. To increase the productivity of the units fabricate leadership qualities in individuals. Creating a positive and dynamic learning environment to bring a paradigm shift. The hub for the introduction of MBA programme by BA was that the knowledge and training should be thoroughly applied within the organization and future growth and development of the employees should be related to this training. Strengthens of Change in British Airways: Before change a clear and set objectives are there. Specific issues and problems were focused in planning and involvement. Before introduction of new technology collection of data and marketing survey was done. Every employee got incentive in the shape of Golden handshake and transfer in other units by downsizing strategy. According to market demand introduction of new technology. Weaknesses of Change in British Airways Identification of the problems that were surfacing in the organization. In some areas lack of policy direction. Need of cross functional communication Long distance between communication chain like the decision-making unit and the primary sources of information. Senior executives were over worked Power structure was weak. Top management was difficult to reach. Decentralized structure Lack of sufficient training. SWOT Analysis: Strengths: Well-established brand name British Airways gained loyalty and trust from the customers. With strong international alliances BA has a global geographic exposure with excellent communication. BA took full advantage of technological development through innovative culture e.g. online sales, drive thru check in. Purchase of the new fleet and the appropriate aircrafts to make travelling comfortable for the passengers gave BA advantage over their competitors. Weaknesses Soaring debts are still BA main concern. Events like 2001 Iraq war and 2005 terrorist attacks had negative effect on BA due to its reliance on the international air travel and this threat still persists. Job cuts may have negative effect on the BA as previous experience with the cost -cutting exercise resulted in understaffing and 2004-2005 industrial actions. Exposure of the rule that adult male passenger cannot sit next to the child led to sex discrimination allegation against BA. Unions threatening to go on strike against downsizing. BA was declared by AEA as the worst airline for lost and delayed baggage due to clogging of belt carrying bags and malfunction of baggage handling system. Worst airline for the arrival and departures of the short and medium haul flights. In 2007 Heathrow as voted worlds least favourable airport as it being overcrowded and subject to delay. Shortage of the staff car park space due to non availability of space Delays in getting to work due to long queues for security check up. Opportunities BAs online customer base expanded further by the growth of internet worldwide. As customers expectations are raising value added and innovative flight services will attract more customers. Opening in 2020 of a third short runway and sixth terminal will benefit BA and make Heathrow a global gateway. Threats BA market share is under threat from the low cost airlines which continuously enjoy strong growth and power in the market. Fluctuations and continuing growth of the fuel prices pose another threat to BA. Customers are still vigilant of the threat of repeated terrorist attacks. More companies are focusing on high quality in their strategy plan which increases competition in low cost airline market. Conclusion: Organizations decision making both informing and enabling strategic direction should be fully incorporated in the Change management approach. Organizations history, readiness, and capacity to change forms the realistic review for the management change. British Airways is one of the leading international airlines in the world. The organizational Change brought by the British Airways were effective not only in introducing modern technology but also improved the performance of the airline. To defeat the competitors BA introduced different options for its customers and tried to stabilize its position in the airline market. By encouraging its employees through different incentives tried to improve their skills and knowledge which is beneficial not only for them but also for the organization.
Friday, October 25, 2019
The Sense of Scents, the Sense of Self :: Biology Essays Research Papers
The Sense of Scents, the Sense of Self For this paper, I'd like to revisit some of the questions left unanswered in my last paper regarding the sense of smell. In that paper, I outlined some of what is now understood about how smells are identified and the initial levels of how that information is coded in the brain; for this paper I would like to trace that path (as much as possible) through to my experience of smell and then to see if my experience matches the proposed models. From this perspective, I'd like to take a last look at the "brain = behavior" equation and the notion of the "I - function" and see if I can't make some final sense of it all in a way which is not utterly dissonant with my own experiences. Let's look at smell again, then. My last paper left off with the following conclusions regarding the olfactory system. There are between 500 and 1000 unique protein receptor genes which are expressed only in the olfactory epithelium. These receptors each respond to a unique odorant or to a unique feature on an odorant molecule (epitopes). It is suggested that there is a one - to - one relationship between a specific odorant, its protein receptor, and the sensory neuron: that is, any given sensory neuron expresses only one type of receptor and is therefore responsive to only one kind of odorant. Each type of neuron is randomly distributed across one of four zones within the olfactory epithelium. The information from this population coding is then reorganized, as these axons leave the epithelium and travel to the olfactory bulb, into a very specific, spatially organized map of activity across the several hundred kinds of receptors. The span between the 1000 types of receptor neurons, a nd discrimination amongst 10,000 odors, is bridged in the interpretation of the ratios and relationships of activity level across the population. The olfactory bulb was compared to an operators switchboard, and the process of odor identification was likened to determining which switchboard lights were flashing. The obvious question then becomes, what parts of the brain watch over the olfactory bulb, monitor its activity and interpret that activity? What parts of the brain assign meaning and identity to each pattern of stimulation, and then choose an appropriate response? Some of these questions have been addressed by Walter Freeman in his investigations, and he has several useful insights into the process of preattentive perception, or the almost instantaneous recognition of the familiar. The Sense of Scents, the Sense of Self :: Biology Essays Research Papers The Sense of Scents, the Sense of Self For this paper, I'd like to revisit some of the questions left unanswered in my last paper regarding the sense of smell. In that paper, I outlined some of what is now understood about how smells are identified and the initial levels of how that information is coded in the brain; for this paper I would like to trace that path (as much as possible) through to my experience of smell and then to see if my experience matches the proposed models. From this perspective, I'd like to take a last look at the "brain = behavior" equation and the notion of the "I - function" and see if I can't make some final sense of it all in a way which is not utterly dissonant with my own experiences. Let's look at smell again, then. My last paper left off with the following conclusions regarding the olfactory system. There are between 500 and 1000 unique protein receptor genes which are expressed only in the olfactory epithelium. These receptors each respond to a unique odorant or to a unique feature on an odorant molecule (epitopes). It is suggested that there is a one - to - one relationship between a specific odorant, its protein receptor, and the sensory neuron: that is, any given sensory neuron expresses only one type of receptor and is therefore responsive to only one kind of odorant. Each type of neuron is randomly distributed across one of four zones within the olfactory epithelium. The information from this population coding is then reorganized, as these axons leave the epithelium and travel to the olfactory bulb, into a very specific, spatially organized map of activity across the several hundred kinds of receptors. The span between the 1000 types of receptor neurons, a nd discrimination amongst 10,000 odors, is bridged in the interpretation of the ratios and relationships of activity level across the population. The olfactory bulb was compared to an operators switchboard, and the process of odor identification was likened to determining which switchboard lights were flashing. The obvious question then becomes, what parts of the brain watch over the olfactory bulb, monitor its activity and interpret that activity? What parts of the brain assign meaning and identity to each pattern of stimulation, and then choose an appropriate response? Some of these questions have been addressed by Walter Freeman in his investigations, and he has several useful insights into the process of preattentive perception, or the almost instantaneous recognition of the familiar.
Thursday, October 24, 2019
Cause and extent of sleep deprivation
Emotional issues such as anxiety and depression can often lead to sleep deprivation or in worse cases, insomnia. Studies suggest that sleep loss may have an effect on the cardiovascular, endocrine, Immune, and nervous systems. The scope of employee assistance program needed The Intermediate EPA is able to identify and manage the causes of sleep deprivation that affects workplace performance. The workplace Is therefore an ideal setting in reaching a large group of individuals with potential mental health problems, emotional or other impairing issues.An overview of a program that could be Implemented A program that can be implemented referring to Sleep Deprivation is a lunch-time information session. The session would only last half an hour, and would cover the causes of sleep deprivation and how it affects the work place. We would talk about different ways to combat sleep deprivation so that employees now have broader knowledge of the issue and can easily work their way to fixing the issue. These sessions would be held once every three months to help keep the employees awareness levels up. Sources needed to implement and maintain this program would be computers/ laptops; to conduct research on the topic of sleep deprivation, and to compose slide presentations as well as typing up/print fact sheets for employees to keep and take mom with them. Books can also be used to research the history of sleep deprivation so the key speaker is able to answer any difficult questions asked by employees. Personnel needed to develop the program The overall personnel required to attend would be all employees, however the program would also be compulsory.The organizations manager and health and safety committee leader would be conducting research on the topic of sleep deprivation and organizing a presentation room for it to be held in A Key speaker would be the person that addresses all employees and presents all the information o them, also answering any questions or issues that may be raised. The key speaker would be chosen by the manager but someone of importance and is responsible, preferably a team leader within the organization.Administrative structure and support needed to evaluate and monitor implementation and progress of the program Cost factors involved in developing and implementing the program List of Expenditures for developing and maintaining the lunch time information session: ââ¬â Promotional materials (flyers to be given out to employees) ââ¬â Extra wages for the key beakers, manager and health & safety leader ââ¬â Productivity loss due to employee participation in program Approaches to promote the program to employees and build participation Emails session.There would also be a flyer regarding the EPA on the organizations intentioned. Failure to attend and participate would have consequences such as having to clean the staff room lunch area for a couple of days etc Potential benefits to the organization of successful implementa tion of the program. The key benefits of this program would be that all employees are more aware of the issue (sleep deprivation).Since ways to combat sleep deprivation would be covered as well as take home information flyers, certain employees who do suffer from this now have more information. They wouldn't have had to conduct their own research or spend their own money to help fix this issue, therefore are more likely to help themselves. If employees are sleeping better they tend to have more energy, are more focused and will work better. This would increase productivity, as well as employees taking less sick days resulting in less absenteeism and Presentments also.
Wednesday, October 23, 2019
Final proposal on tourism
No part of this proposal should be used without the prior permission by the author or Mom University. Name: Janet, Esther Signatureâ⬠¦ Date: 2nd Gauge 2014 Declaration by the supervisor This work has been submitted for examination with our approval as university Nameâ⬠¦ Supervisor Dedication â⬠¦Ã¢â¬ ¦ Date: This research is dedicated to my beloved parents, for the moral and financial support they have accorded me while preparing this paper. God bless them all. Acknowledgements I thank The Almighty God for the sustenance, wisdom and strength he has accorded me to undertake this project.Secondly, I thank my family and friends for their love and moral support throughout the period of my studies. I would like to sincerely appreciate the work of my supervisor without whose guidance and incisive comments I would not have undertaken this project successfully. I also wish to thank the entire fraternity of the Mom University staff who were supportive through the entire fraternity of the school uniform limited . To all of you ,thank you and God bless you.Abstract This research paper identifies the available tourist attraction facilities within the Moisakos County in Kenya. This is to address how the locals participate directly or can participate in the entrepreneurship either by providing accommodation and there attractions to either local or international tourists. This focus study in Moisakos County tries to find out the best way of re -imaging of rural areas features and activities to make them tourist attractive, and to relate rural tourism with social cultural and economic elements of rural areas.The area is not well imaged, commodities and packaged to tap the rural tourism potential of the area, despite the current county government trying to revivalist declining areas and ensure their possibilities of achieving a sustainable future; much still needs to be done. In the IANAL analysis, the identification of character as being significant for place is of critical importance for rural areas and the notion of reality. CHAPTER ONE INTRODUCTION OF THE STUDY 1. 1 Introduction This chapter provides an overview of the background that would enable an in depth analysis of the phenomena.It also highlights the main objectives that further interrogate the underlying assumptions while guiding the study. 1. 2 Background of the Study People go to places for different reasons: Temporary change of location, relaxation, recreation, getting acquainted with traditions and spending the leisure time. Nowadays, rural tourism has turned into a leading economic activity and studies show a positive relationship between developing rural tourism and an increase in income. It can be a suitable way to enhance economic advantage and employment.Considering the potentials for rural tourism, Moisakos County can act to enhance its economy and rural economy as well. Today, the importance of tourism and the necessity of conducting research on it because of significant economic, and social, and cultural roles that it can play is known for everyone. It had turned into one of the most important factors to create lath, Job, dynamism, moving people, and national assets . Len any country, the entrance of tourist corresponds with income enhancement and economic.At this purpose, rural tourism must be considered like a complex plurality of multi ââ¬â faced activities, contributing both to growth of other activities in rural areas and to improvement of life quality for local inhabitants, all this as part of an effective rural development integrated system. With downturns in rural economies over the last three decades, it is perhaps understandable that governments have given a great deal of attention to the economic benefits of tourism, particularly for rural areas attempting to keep pace and adapt to the vigorous globalizes economy.As Teller (2002) suggested, growing numbers of city-dwellers are getting away from it all in the countryside. One of the advantages of rural tourism is that it is based on local; initiatives, local management, has local spin -offs, is rooted in local scenery and it taps into local culture. In theory, the emphasis on the local can help to generate regional development. According to Sharply and Sharply (1997), rural tourism is increasingly being used for socio ââ¬â economic regeneration and diversification.While the definition of rural varies in different countries, Sharply and Sharply (1997: 20) further describe rural as all areas ââ¬Ëboth land and water, that lie beyond towns and cities which, in national and regional contexts, may be described as major urban centers'. For tourism to be described as rural tourism then it should mirror the characteristics that signify a rural area including small settlements, low population densities, agrarian -based economies and traditional societies. Lane (1994) details the difficulty in attempting to create a definition of rural tourism as not all tourism in rural areas is strictly rural.Rural tourism extends beyond farm -based tourism to include: Special-interest nature holidays and customers, walking, climbing and riding holidays, adventure, sport and health tourism, hunting and angling, educational travel, arts and heritage tourism, and in some areas, ethnic tourism. (Lane, 1994:9) 1. 3 Statement of the Problem Against this background, it is at this point that useful reference may be made to the experience in Kenya on the ground that an understanding of entrepreneurial opportunities of rural tourism development issues in a different cultural and institutional context can add new perspective on common concerns.The Government of Moisakos through the its devolved Ministry of Tourism and the central government's Kenya Tourist Board are working round the clock to develop the city in order to make it an international and domestic tourist destination. Greater strides have been already made with the bus station being decorated and artificia l flower gardens placed in strategic places e. G. Mustang Junction. A greater part of Moisakos County is made up of rural areas, considering this; it means that most of the tourist activities and features that this region can offer are based in the rural areas within the county. 1. 4 Objectives of the Study . . 1 General Objectives The purpose of the study was to establish factors enhancing tourism on the local area . Moisakos County was our case study. 1. 4. 2 Specific Objectives The purposes of the study with a higher importance are as follows: a) Recognizing the inputs and the support the county government can offer for the growth of rural tourism in Moisakos County. B) The tourists' familiarity with tourist attractions in Moisakos County c) Training individuals for giving service to rural tourism in Moisakos county d) Preparing individuals for establishing and managing rural small industries in Moisakos county using technology. 5 Research Questions The following questions will g uide the study a) How does the government of Moisakos county involvement help in rural tourism growth? B) How does culture affect rural tourism? C) How do training rural dwellers support and respond to changes induced by tourism? D) What is the effect of technology on growth of rural tourism? 1. 6. Justification of the Study The most important purpose of tourism development is economic and social development of the tourism areas.Although a minor part of tourism includes rural tourism and plays an important role in economics of rural areas of developed Mounties, but other advantages and even received harms through these activities in rural areas should not be neglected. As some benefits may be obtained from tourist development, its inappropriate development will bring about losses and negative effects. Nevertheless, the level of these effects would be changed proportionate to different factors such as importance of local tourism industry, potentials of tourists and their activities, consolidation of local environment and authority of local cultures and customs.Certainly, tourism development would not be met unless some expenses are being considered for it and in line with this purpose the village's environment may be put at risk. Moisakos County has a diversity of rural residential areas and tourist attraction sites, and the most attractive sites which enjoy a higher potential for tourism enter this study. Here we have conducted field and library research using two types of questionnaires distributed to rural residents and organizations responsible for tourism. 1. 7. Limitation of the Study 1. 7. Accessibility to Information Accessibility to information and premises was thought would be challenging but the duty will attempt to make some formal request from the relevant authority to enable effective facilitation of the study. 1. 7. 2 Confidentiality Confidentiality issues in work place are thought would pose a daunting challenge but an attempt will be made in ea rnest to mitigate these issues. 1. 7. Study area The study will be confined to the Moisakos County rural and the focus will be in assessing the factors enhancing rural tourism on the local areas.The study will be carried out during the months of June and July 2014. CHAPTER TWO LITERATURE REVIEW 2. 1 Introduction This section reviews literature related to the current study. This chapter comprises the review of past studies, critical review and the summary. 2. 2 Review of Theoretical Literature The motivation behind most villages is to escape limitations and the urban routine life and the regulations opposite to the free will and voluntary entertainment.Nevertheless, organizing the tourists is a crucial part in the procedures of rural tourism management (Tag, 2004). Rural tourism is tourism, which is directly and positively linked to the economic, social, cultural and natural resource in the rural region in which it takes place. It seeks to make optimal use of these resources. It is c lassically a perspective or an approach to tourism development, which is sensitive to the nature of local resources, traditions and opportunities, for sharing in the benefits of tourism development.Operationally, it is characterized by a number of concepts, which reflect adherence to certain guiding procedures and processes Judged to be desirable for the development of tourism in rural areas. These are outlined below, and in the case of each, key findings from the study are reported: 2. 2. 1 . Destination profiling and promotion Tourism in the rural is mainly small-scale and centered on the special interest markets. It is heavily dependent on its extensive inland waterways, in particular its lakes, rivers and canals, attracting those seeking water-based activity, more especially angling and inland cruising.In general tourism terms, the region does not hold a definite tourism image that distinguishes nor differentiates it from other similar regions, resulting in a mixed and confused tourism image. Such mixed images are evident among tourists themselves. Prior to visiting, they perceive the region as being an out of the way place, a nothing to do place; lacking in spectacular scenery but, that it has an excellent road infrastructure which routes hem to other destinations like Tsars.Though some businesses and agencies are firmly built on place-specific resources, their use of images and imagery in their promotional and marketing activity is perceived as weak. The use of imagery in promotion is characteristic of the tourism industry in that the tangible nature of regions such as the Sawmill product means that potential customers place greater importance on the image being portrayed in order to inform their purchasing decision.This study suggests that the lack of such an image may be attributed to the fact that he Moisakos County has no clear status as a tourism destination, rendering it difficult to have a tourism image associated with it. The associated rural are as of Moisakos counties are also linked with witchcraft a phenomenon perceived by respondents to be the ââ¬Ëpoor relation' within the regional tourism structure. For effective tourism development to occur there is a real need for the region to expand its tourism image beyond the Sawmill alone, and to develop the other resource images such as cultural and human, which are readily available.Distinct regional imagery can add to the differentiation of the regional quality products and revives, and there is scope in the study to link its defined characteristics with customers' perceptions and values. 2. 2. 2. Appropriate scale Moisakos County Draft envisages tourism development to be appropriate to issues of congestion, carrying capacity and seasonality. For tourism in rural areas to be effectively ââ¬Ëintegrated', it must be organized at an appropriate scale, and lean more towards ââ¬Ësoft', rather than ââ¬Ëhard' tourism.Compared to its spatial extent and variety of resource s, the volume of tourism to the study is relatively low. The season is short, although some events/activities take place throughout the year. Some local areas have a comparatively high influx of visitors at certain times, placing constraints on catering services, creating traffic congestion, as well as limited parking space. But even then, the scale of tourism activity is not such as to raise serious problems about reaching the limits of ââ¬Ëabsorption capacity ââ¬â physically, culturally or socially.The range of tourism activities, attractions and services offered does not entice many non-specialist or general type of visitor to the region; general visitors interviewed expressed dissatisfaction with what was on offer by the way of family-focused activities, local transport, choice of food outlets, and the range of package holidays available. What the region needs is more tourists as well as a tourism infrastructure that will meet their needs, such as an improved range of acc ommodation, information, and improved choice of attractions and activities.Tourism development is well within its carrying capacity for resource based tourism. 2. 2. 3. Local control and retention of benefits Moisakos County draft is based on the desirability for local interests to have a strong influence on decision-making and that tourism benefits remain within the local immunity. In our study, a considerable share of tourism development action is instigated locally, but it is noticeable that the interest levels among actors to participate in the tourism decision-making process is low. Most of them see their role in tourism as minimal and unimportant.At the community level difficulties in; accessing capital; feeling isolated from centralized organizations; disaffected by the bureaucratic procedures, as well as the perception that some national agencies, intentionally or otherwise, pay greater attention to the main tourism destinations, are rowing and have led to a feeling of commu nities being ad's-empowered over resource use in their region. Indirect and direct development agencies operating in the region are extensions of state or semi-state bodies and, as such, are exogenous.The policy of the various county led tourism agencies involved in training, marketing and accommodation approval is determined at the county level, in ââ¬Å"Matura'sâ⬠interest. However, county tourism policy implementation has implications at the local level. The key policy decisions still tend to be taken at county level, which respondents felt further educes their influence in the rural. Core tourism institutions, which operate outside the region, are not built around the specific circumstances.There is also a degree of concern about the influx of outside capital and enterprise in some of the newer types of development, such as self-catering accommodation and cruise hire company ownership. 2. 2. 4. Resource complementarily and cross use Tourism essentially happens if it Joins forces with some other resource, thus depending on partnership to some degree. The concept of complementarily and cross use includes a number of ideas: complementarily between tourism provision ND provision for the indigenous population; linkages between agency programmer, and between tourism and the resources within a place.Resources can include human, social, natural, cultural and economic, through strategic packaging and marketing of ââ¬Ëlinked-up' local products. There are good examples of multiple and compatible resource use in the rural areas. The study points to the fact that complementarily and cross use is not being fully embraced among stakeholders in the region, and tends to be an informal, task-oriented, once- off effort. Many stakeholders do not consciously give practical effect to achieving implementation in their resource use activities.This may be attributed to their not seeing their role as primarily serving tourism. Other obstacles to complementarily may include the lack of strategic vision for developing the region and lack of complementarily among development activities such as housing, physical planning and infra-structural development. 2. 2. 5. Sustainability Potential to increase tourist numbers in certain areas and during low tourist periods was acknowledged. However, the type of tourism development was considered important in determining tourism impact on communities' everyday lives.It was felt over, that the natural resources are being harnessed in a sustainable manner, and thus far have not been affected negatively by tourism. There is concern regarding farming and industry practices, which have shown some minor environmental impacts, and which in turn could impact on the long-term viability of water-based tourism. Further, these environmental impacts may at the same time have a negative influence on the social and recreational life of host communities.Economically, the consensus prevails that tourism is not a viable option in the region unless serious support from the tourism agencies is provided, especially in regard to calculating effective collective action, product development and up-killing for tourism. Coupled with this is the region's attraction for the independent, older tourist, with limited purchasing power, rendering its tourism economically vulnerable? Its short tourism season has stifled commitment to businesses and tourists, and presents a real insecurity to those working in, and dependent on tourism.Most providers, for example are holding down a second Job, with their tourism business operating on a seasonal basis. In the more remote areas, much of the tourism initiatives have depended on laundry effort within local communities. While volunteerism is an important contributor to locally based tourism, respondents believe that it alone cannot not sustain tourism initiatives in the long term. To counter such decline, integrated tourism development encourages tourism product and service diversifi cation.In the rural areas, tourism can be enhanced with further development focusing on the organic sector, the arts and cultural sector, underpinned by an improved range of tourism accommodation and food outlets. 2. 2. 6. Quality The pursuit of quality in all aspects of the rural tourism place, product and service is armament, and increasingly quality has become a major interest among providers in a growing competitive tourism sector. It is also an important determinant of consumers' choice.In the Rural areas, while a high satisfaction rate prevails among tourists, they were critical in some respects. The quality, range and choice of tourism activities and services in the region were questioned and concern was raised as to its ability to remain sustainable or to compete with similar tourism destinations in Kenya. Non-specialist tourists in particular expressed dissatisfaction with the range of attractions and services available to tourists in the rural areas of Moisakos County.Sign ificant improvements were needed: greater opportunity for family focused recreation activities; improved bus and rail access; ease of access to walking trails; wider choice of food outlets and tourism accommodation and an improved range of package-holidays offered. Several other improvements included more provision of public amenities, parking areas, public toilets, lighting, litter control, security and tourist safety. These were seen as the responsibility of the relevant county government agencies, local
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